ed_f wrote:I only came about SEO while reading other posts here of clients of yours that seem to work a lot on that. would you say looking at my page and the texts included I could as well forget about it?
Good question. I checked your website, and first of all I see some bad practice ... It seems you are using EMPTY page titles on your pages somehow to hide the titles (perhaps using a single space)? Really, if you don't want to display titles on page, you should HIDE titles (from page > context > items) instead of trying to make them ""(empty). The reason for this, is because the page title will become the default
<title></title> tag of your website, which is by far the most important SEO tag.
Before anything else, you should address the above. Because even if you don't want to display titles on page (for humans), they are the default for SEO <title>, and should therefore not be empty.
SEO Title
After the above is resolved, if you are concerned with SEO, this is the one X3 SEO option you might want to spend time with for each and every page. By default, when you create a new page "Architecture", X3 will automatically create the important SEO
<title>Architecture</title> for you. That is OK, and is certainly acceptable in terms of SEO. However, <title> attribute can easily be longer (up to 60-70 letters) for maximum SEO benefit ... Therefore, you might want to create an improved SEO title, for example "Buildings and historical architecture from Berlin". In this case, the title on page (visible to humans) will remain "Architecture", while the <title> tag (used by search engines) will become
<title>Buildings and historical architecture from Berlin</title>. Essentially this is search engine optimization, because you are allowing a longer, improved snippet available for search engines. On the other hand, if you already have a long page-title "Lillehammer winter olympics gold medalists", you would not need to popuplate the SEO-title, because the page-title is already SEO-optimized. So, if you are conserned with SEO, I would recommend populating the SEO-title, but only if your page-titles are insufficient for SEO, and perhaps only for important page.
SEO Description
Has zero impact on actual search rank in SEO, but decides the text that displays BELOW your link when it shows up in search engines. Just like title, the
<meta name="description" content="..."> tag is already populated by X3 from your page description (if you have one). However, your page descriptions might be short (optimized for humans), while the seo-description can easily be up to 170 characters. This option can be used if 1. your page descriptions are too short or you want a different description to show in search and 2. you want to specifically set what text the search engines display below your link. Personally, I might populate this field for important pages if the page-description does not feel sufficient ... but it has no effect on actual SEO.
SEO Keywords
Forget about it. Not used by search engines.